Le groupe BRABANT

Société P. BRABANT

Société P.BRABANT

Route Nationale - 59152 TRESSIN
Téléphone 03 20 41 28 05
Fax : 03 20 64 00 45
contact@brabant.fr

1826 Locust Street, Bainbridge support@templaza.com

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In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB) Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products.

Bernbach’s team of “agency creatives” was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the “honesty” of the car. Krone was an intellectual among art directors – seeking ways to lay out an ad campaign to stand-in for the product itself.

Recycling

Brabant offers a second life to your solvents!
We recover your soiled solvents packaged in Futs, IBC or Bulk. We recycle them.
Preserve the resources of our planet, have the reflex of recycling!

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